Merchandising Cabinet

The study of marketing and management requires students to have sufficient knowledge in the field of marketing, management, and merchandising. The knowledge and skills gained during the classes held in this office give them a significant advantage in the field of management and promotion of goods and services.

The purpose of the Merchandising cabinet is to train competitive specialists in the field of management and promotion of goods and services, who possess modern marketing tools and marketing analysis skills.

The tasks of the merchandising cabinet:

- formation of students' practical skills in working with merchandising tools (layout of the sales area, product display, creating an atmosphere in the sales area, working with POS materials, aromarketing, etc.);

- familiarization of students with the latest achievements in the field of merchandising;

- demonstration of the display of goods, creating an atmosphere in the sales area, color combinations and other principles, merchandising tools in order to develop students' interest, involve them in active research and practical activities in the subjects being taught;

- development of logical and analytical thinking, creative approach to solving non-standard tasks.

The merchandising room is equipped with specialized equipment and software that allows you to conduct classes in the following disciplines: "Merchandising of agricultural products", "Brand management", "Consumer Behavior", "Marketing research and situational analysis", "Trade Marketing", "Advertising management", etc.

The latest technology makes it possible to expand the boundaries of the studied disciplines, conduct classes more efficiently and instill various competencies and knowledge in students.